In New York City this week, Virginia Heffernan, author of The Medium, a weekly column about digital culture for the New York times Magazine and a blog on The Times site about online video, moderated a New York Women in Film and Television panel called "The Future of Content Production: The BIG Mash-Up!" Virginia was joined on the panel by Christopher Barry -  Senior Vice President, Digital Media and Business strategy, Sundance Channel, Peter Kay - Managing Director, Product Development, MTV Music and LOGO, Steven Mendelson - Founder and CEO of BrandX Network and Paul Kontonis - CEO and Co-Founder of For Your Imagination. Viriginia did a great job moderating as the panelists tried to address all the current and future Web TV challenges for the interested audience. And then...a DadLabs video shows up on Virginia's blog alongside a Sundance Channel "Green Porno" video by Isabella Rossellini. Thanks Virginia!

TVWeek writer, Daisy Whitney reports on digital media in the "New Media Minute" web series. This week’s episode of the New Media Minute digs into the latest venture capital speculations around Twitter. You’ll also get a look at TVGuide’s broadband strategy via a closer look at its new deal to carry “The Hiltons” produced by online studio For Your Imagination. And finally — she reveal the top three finalists in the New Media Minute-TVWeek.com Hottest Male Web Host Tournament.

Arriving this week to the web will be an exclusive mini-series, “A Day with the Hiltons,” starring Kathy Hilton and her two daughters, Paris and Nicky. Produced by New York online media company For Your Imagination and distributed exclusively by TV Guide Broadband, the series will document the winners of the “Kathy Hilton - My Secret” Mother’s Day contest, in which a lucky mother and daughter duo receive an expense-paid trip to Los Angeles to spend the day with the Hiltons. The series follows Kathy, Paris and Nicky, as they talk about beauty, family and much more while they visit a salon, attend an intimate brunch and spend the afternoon shopping.

TV Guide Broadband will release “A Day with the Hiltons” in six daily installments starting on May 14, 2008. TV Guide Broadband is an online video service provided by TV Guide Network which delivers short-form entertainment programming on Hulu, YouTube, Veoh and other TV Guide Broadband affiliates. In March 2008, TV Guide Broadband delivered 8.7 million plays across all of its distribution partners.

“Kathy Hilton and her daughters are committed to fashion, luxury and the finer things that life has to offer, and this mini web series will highlight the family interests and their strong family bonds,” said Paul Kontonis, CEO of For Your Imagination. “We’re looking forward to working with TV Guide Broadband as they are the ideal partner to help distribute these videos.”

“Our audience craves celebrity coverage and Hollywood-driven video content, so an exclusive web series starring Kathy, Paris and Nicky Hilton is the perfect fit for us,” said Dmitri Ponomarev, vice president of TV Guide Broadband.

OmniReliant Holdings, Inc. launched the Kathy Hilton - My Secret fragrance in January 2008 with much fanfare and acclaim. Paul W. Morrison, CEO of OmniReliant Holdings, Inc. says, “This is a unique fragrance and event as no other mother has launched a perfume the same year as her daughter, regardless of celebrity status. It is truly a rare and special happening in the fragrance and celebrity market.”

Litchfield, Connecticut's White Flower Farm is hosting their annual Tomatomania on May 16th and, as part of their online promotions, are featuring a Gardenfork video about White Flower Farm. Gardenfork is a weekly web series about country living hosted by Eric Gunnar Rochow and distributed on The Green House network, a social entertainment community for eco-conscious people that enjoy helping the environment.

Paris Hilton was seen shopping in Beverly Hills this weekend with Matt from The Shirtless Apprentice? Here is the picture proof, below!