Andrew Salomon, writer for Back Stage, is looking for the money in online video in his article "Big Paydays for Online Video Remain Rare". As TV writers are on strike over payments for work rebroadcast in and specifically created for new media, content creators on the front lines of web video know how hard it can be to monetize their content right now. We agree with this assessment especially if you are only looking at the advertising side of the monetization equation. For Your Imagination also monetizes through sponsorship, merchandising and licensing and these are much stronger methods of monetization when paired with successful and targeted shows like "Break a Leg", "The Patrice Oneal Show", "bschooltalk" and "DadLabs". Paul Kontonis, CEO of For Your Imagination, was interviewed for the article and he talks about how For Your Imaginations earnings have been growing steadily in each of the past three quarters while controlling expenses. The important thing is that the video delivery, tracking and advertising delivery infrastructures for success are in place.