Entertainment industry veteran, John Henkel has joined the executive management team of For Your Imagination as the Vice President of Artist and Industry Relations. Henkel's relationship with artists, management companies, agents and record label executives and media companies puts him a unique position to develop online video strategies for artists and help find effective ways for artists to use online video to build their brands.

"Online video allows artists to retain creative control and share their art without the limitations of traditional broadcast" says Henkel. "For Your Imagination provides artists with the tools to get their work out there and develop additional revenue streams and I'm excited about all the projects we have lined up already." 

Henkel is seen here with Big Machine recording artist Taylor Swift whose debut album was recently certified Platinum. Congratulations!

Henkel began his work in the entertainment industry 12 years ago when he joined the Recording Industry Association of America, the record industry’s Washington, DC based trade association. During his tenure at the RIAA, Henkel co-founded the association’s artist relations department, and has been heavily involved in shaping the artist relations component of the company’s legislative agenda. In 1999, he was promoted to head up the association’s well respected Gold and Platinum award program where he developed and launched their Diamond award program and, more recently, created sales certification programs for digital tracks and ringtones. In addition, he established “Front Row at the RIAA” (now called RIAA Live!), a monthly in-house music series that has featured performances from many up and coming artists. . Prior to working at the RIAA, he was an account executive at AON/Huntington T. Block.

• Henkel to Exit RIAA (Billboard)
• RIAA executive Henkel exiting post (The Hollywood Reporter)
• FMQB In Brief