Internet TV Shows Getting Respect from Advertisers...
August 29, 2007
There was a great article in the Wall Street journal on Wednesday highlighting how advertisers are starting to see online video as the great place for sponsorship dollars that it can be. Our favorite line in the article is, "Online video has become the fastest-growing category of Internet ad spending in the past year, according to research firm eMarketer -- so much so that advertisers now frequently complain about the shortage of video content worthy of sponsorship." And who do we know who produces some high quality shows? The article also talks about how blip.tv is helping Internet TV shows monetize their content, like our show Break a Leg, which is mentioned in the article.
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