Jamison Tilsner, editor of Tilzy.TV - online web TV guide, interviewed Paul Kontonis, CEO of For Your Imagination, after the Spring 2009 Web Video Upfront last week in New York City. In the article, "For Your Imagination’s Upfront", Tilsner asks, "How can you communicate ROI to a brand that’s considering building custom entertainment?" Kontonis responded, "We able to deliver ad impressions levels that are comparable with major media outlets but with much higher effectiveness - recall and call to action rates industry wide are very high and proving that high quality original video is very effective...we can develop an original web series for a fraction of the budget and deliver millions of views with informative metrics." Thanks Jamison!