Spotlight on Product Integration in Web Video
February 20, 2008
One of the main forms of monetizing web video is advertising. Whether pre- or post-roll commercials or banner overlays, the promise of reaching engaged consumers through web video is slowly being realized. But an even better way lies on the cutting edge of web video, sponsored product integration in the video. TelevisionWeek's Daisy Whitney has written an article, "Working Brands Into Web Videos", which delves into how top online TV networks - Revision3, NextNewNetworks and For Your Imagination - are attracting and monetizing brand integration. DadLabs, a parenting web series from the perspective of the modern dad, is featured as a brand integration case study. TVWeek is the comprehensive guide to the evolution of the television business including the effects of broadband, on demand, HDTV and, our favorite, internet video. Thanks Daisy!
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