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Wednesday
27Feb2008

Do In-Video Overlay Ads Bug You?

tvweekbaloverlay.pngTelevisionWeek contributing writer Daisy Whitney has posed the question, Do overlay ads bug you?, in the TelevisionWeek Trial and Error blog. More and more video networks are using overlay ads as a way to monetize video. Overlay ads are usually non-linear video ads which run parallel to the video content so the users see the ad while viewing the content. Non-linear video ads can be delivered as text, graphical ads, or as video overlays.  The most com mon non-linear video ad products include the aforementioned overlays which are shown directly over the content video itself such as the ones she highlights in Break a Leg. So tell us what you think. They don't bother us and they don't bother Daisy. Do they bother you?


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