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For Your Imagination is a leading branded entertainment web video studio focused on the development, packaging and multi-platform distribution and synidcation of high-quality branded web video.
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Wednesday
06Feb

Internet TV is Good for Brands

DateFebruary 6, 2008

Jamison Tilsner, editor of Tilzy.TV, recently interviewed Paul Kontonis, CEO and Co-Founder of For Your Imagination, and develd into the future of the business of Internet TV. We are big fans of their description of the company as "For Your Imagination is a community-conscious creative company that's just begun to build audiences, attract brands and, most important, create some kick-ass content."

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Posted by AuthorFor Your Imagination in , ,

Reader Comments (2)

The web offers a vast amount of product placement/brand intergration opportunities. After all that how TV soap programmes initially got the brands to sponsor programmes. This is the 21st century equivalent.

The economies of scale that Paul Kontonis eluded to give smaller to medium size and new started up ventures a chance to advertise, market, promote with a direct engagement with desired demographic.

But as also stated, this needs to be crafted well in terms of audience building, development, brand perception, careful awareness of the getting the balance right.

http://www.hd-productions.biz
Feb 17, 2008 | Unregistered Commenterhd-productions.biz
Great comment, we fully agree.
Feb 18, 2008 | Registered CommenterFor Your Imagination

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