Spend Your Lunch Break With IFC’s “Lunchbox”
March 10, 2008
Online media company For Your Imagination today announced a partnership with IFC to produce, in New York City, a new lunchtime daily web video series called “Lunchbox.” The IFC.com web series will highlight the wide range of content available on IFC as an independent cultural experience and will be executive produced by For Your Imagination and Colin Moore.
The premiere episode of Lunchbox, available on Monday, March 10th 2008 at noon EST, will be hosted by Matt Singer, reporting from SxSW 2008 in Austin, and will introduce the audience to Lunchbox by presenting an overview of what’s to come. Currently, the show is scheduled to run until the end of 2008.
“IFC has a proven track record of providing some of the most interesting independent content available both online and on cable,” said For Your Imagination’s CEO, Paul Kontonis. “These incredibly witty daily shows will further spark thought and interest in IFC’s content and take advatnge of the lunchtime rush for cool videos.”
Each short-form daily episode of “Lunchbox” will have a specific focus and host – Monday will be home to “On IFC” with host Jonathon Gabrus, Tuesday will feature IFC’s unique take on “Music” with host and blogger Jim Shearer. Co-hosts Sara Scully and Will Rabbe, who currently provide the political segments on IFC, will delve into “Politics” every Wednesday, while Thursday will focus on the world of “Film” with Alison Wilmore. Wrapping up each week will be the “Media Lab” once again hosted by Jonathon Gabrus which looks at the coolest video on the web including featured user generated short films from IFC.com.
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