Daisy Whitney from TelevisionWeek profiles two New York based online media companies For Your Imagination and Next New Networks in the TVWeek news article, "Varied Models Underscore Uncertainty of Web Video as Moneymaker". She starts off with the market place observation, "While advertisers are expected to pour $1.4 billion into online video this year—up from $775 million last year—that money isn’t yet trickling down in a meaningful way to episodic Web series, so online studios are either supplementing their income by providing production services or they’re riding the venture funding wave." She references Break A Leg, DadLabs and For Your Imagination's newest series, Lunchbox.