In New York City this week, Virginia Heffernan, author of The Medium, a weekly column about digital culture for the New York times Magazine and a blog on The Times site about online video, moderated a New York Women in Film and Television panel called "The Future of Content Production: The BIG Mash-Up!" Virginia was joined on the panel by Christopher Barry -  Senior Vice President, Digital Media and Business strategy, Sundance Channel, Peter Kay - Managing Director, Product Development, MTV Music and LOGO, Steven Mendelson - Founder and CEO of BrandX Network and Paul Kontonis - CEO and Co-Founder of For Your Imagination. Viriginia did a great job moderating as the panelists tried to address all the current and future Web TV challenges for the interested audience. And then...a DadLabs video shows up on Virginia's blog alongside a Sundance Channel "Green Porno" video by Isabella Rossellini. Thanks Virginia!