Daisy Whitney from TVWeek and the New Media Minute wants to know how to fund a Web 2.0 startup, especially a video startup. She points out that bootstrapping and self-funding are sexy terms to reporters like herself and that sometimes venture capital cash works as well. For Your Imagination is cited as an example of a company which not only produces original content that can be monetized through advertising and sponsorships but a company which also produces web video series for TV networks and brands.