What happens when a For Your Imagination talent, Jill Hanner of xgobobeanx, makes a sexy video about a beer can that also happens to be a YouTube response video to a "stealth" viral video campaign by Coors and it turns out that the response video was really a clever marketing tactic brokered by the leading online video distributor and metrics provider, TubeMogul, to drive video views of that not so secret viral video campaign which was originally produced by Avenue A/Razorfish? Not only can you get confused by all the twists and turns but it makes for a great article in Silicon Alley Insider. Thanks to everyone involved!