San Francisco Chronicle Defines Web TV with Break a Leg
June 25, 2008
LonelyGirl15, The Burg, Ask a Ninja and Break a Leg are the focus of an article in the San Francisco Chronicle, "Web TV is a hit. So where's the big money?" The article by Reyhan Harmanci, Chronicle Staff Writer, is part of the growing media emphasis on quality online web TV programming that finds it difficult to fully monetize. Reyhan clarifies an important point that challenges a company like For Your Imagination: "The delay in Web advertising standards has made selling ads across platforms almost impossible: That is, since a show like "Break a Leg" can be watched on MySpace, YouTube, Breakaleg.tv, etc., ideally an advertiser would buy ads to show on all sites. But since sites use different metrics to measure viewing, there are no ad-pricing guidelines." Thanks Reyhan!
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