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For Your Imagination is a leading branded entertainment web video studio focused on the development, packaging and multi-platform distribution and syndication of high-quality branded web video. Learn how to put our imagination to work for you...

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Wednesday
25Jun2008

San Francisco Chronicle Defines Web TV with Break a Leg

sanfranciscochronicle.pngLonelyGirl15, The Burg, Ask a Ninja and Break a Leg are the focus of an article in the San Francisco Chronicle, "Web TV is a hit. So where's the big money?" The article by Reyhan Harmanci, Chronicle Staff Writer, is part of the growing media emphasis on quality online web TV programming that finds it difficult to fully monetize. Reyhan clarifies an important point that challenges a company like For Your Imagination: "The delay in Web advertising standards has made selling ads across platforms almost impossible: That is, since a show like "Break a Leg" can be watched on MySpace, YouTube, Breakaleg.tv, etc., ideally an advertiser would buy ads to show on all sites. But since sites use different metrics to measure viewing, there are no ad-pricing guidelines." Thanks Reyhan!

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