Wednesday
Jul162008
AdAge WebVideo Report Case Study: Break a Leg
July 16, 2008
The most recent AdAge Web Video Report case study is about the hit online sitcom Break a Leg, "the Eternal Wish for Hollywood Hopefuls." TVWeek and Web Video Report's Daisy Whitney organizes her study into the informative categories of creators, distributors, sponsors, backstory, content and endgame. There are some very important revelations about the critically acclaimed series especially when it comes to money, most importantly the monthly gross revenue of the series. There are many costs in producing and distributing a web series and managing those costs and offsetting are key to longevity and success. Thanks Daisy!Posted by
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For Your Imagination in
Marketing,
clients,
insight,
news 



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