You’ve read the stories.
Warner Bros.’ “The Dark Knight” scores the biggest movie opening in
history. $155 million dollars and
counting. Watershed IMAX ticket sales. A possible Oscar for Heath
Ledger. Blah blah blah. Lost in all of the hype was the fact that
Kyle Piccolo – Comic Shop Therapist, the blockbuster new web series, is clearly
the reason behind the success of the film. Warner Bros. sponsored the first five episodes of Kyle
Piccolo, including a three day window when the only place you could see the new
Dark Knight trailer was in the "Emerald Ringer" episode of the web series. Do you see the connection? Kyle Piccolo is the new kingmaker of Hollywood. His Midas touch, along with the Mandarin’s
rings and some Gamma radiation thrown in for good measure, should not be underestimated. Don Buckley, the fabulous one of all that is interactive at Warner Bros. certainly didn't. Now, did Eddie Murphy’s “Meet Dave” advertise on
Kyle Piccolo? It did not. The result?
Less than $10 million at the box office. Hollywood studios, take
note. If you want a successful film,
call Kyle Piccolo. If he can't do it, no one can...
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