References (27)

• 
  Response: Vid-Biz: iTunes, Watchmen, Adidas.tv

  at NewTeeVee on Feb 21, 2009
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  Response: WEBSITE TO WATCH

  at Film News Briefs on Feb 21, 2009

  ne of our favorite web series returns today after several months away. Kyle Piccolo: Comic Shop Therapist premiered last June with several episodes sponsored by a little indie flick called “The Dark Knight.” Now, the team behind this comedic look at a comic shop clerk who solves people’s problems (while also always making the sale) has found another little flick to sponsor it.
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  Response: 'Watchmen' Film to Sponsor 'Axis of Comedy' Network

  by Daisy Whitney at TVWeek on Feb 21, 2009

  Online television studio For Your Imagination snagged a six-figure ad deal for the upcoming Warner Bros. film “Watchmen” to sponsor FYI’s “Axis of Comedy” (axisofcomedy.tv) online network. The sponsorship launches today and will run through March 6, when the film opens.
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  Response: Interesting "Watchmen" Tie-Ins

  by Garth Franklin at Dark Horizons on Feb 21, 2009

  The latest episode of the online web series "Kyle Piccolo: Comic Ship Therapist", entitled 'Pirates vs. Ninjas', is the first of three episodes for that series which will be embedded with cryptic "Watchmen" references and mentions. Check out the first one at UGO.Com.
• 
  Response: Kyle Piccolo - Comic Shop Therapist

  by Parker Ward at UGO on Feb 20, 2009

  Coming to you from For Your Imagination studios, is the new hilarious webisode series, Kyle Piccolo: Comic Ship Therapist. We’ve always wanted to work in a comic shop, and we’ve always wanted to dole out unsolicited life-changing advice. (Thanks Dr. Phil!) And this funny new take on the comic world combines them into a dream show.
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  Response: Axis of Comedy Lands Six-Figure ‘Watchmen’ Campaign, More ‘Kyle Piccolo’

  by Marc Hustvedt at Tubefilter on Feb 20, 2009

  Y-based web studio For Your Imagination announced that Warner Bros Theatrical, as part of the massive marketing push behind their upcoming The Watchmen film, has inked a sponsorship deal with the FYI’s Axis of Comedy network. As part of the six-figure deal, a handful of the Axis web series will be participating—Abigail’s Teen Diary, The Retributioners, Kyle Piccolo: Comic Shop Therapist and HungrymanTV’s Phistophicles.
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  Response: For Your Imagination Inks Six-Figure Sponsorship Deal With Warner Brothers To Promote 'Watchmen' Movie on Axis of Comedy Network

  by Larry Kless at Kless Blog on Feb 20, 2009

  Over the last few days digital media studio For Your Imagination has been quietly rolling out a promotional campaign of the theatrical release of the Warner Brothers film, WATCHMEN, on its Axis of Comedynetwork. Signs of the "takeover" as FYI CEO Paul Kontonis called it started the other day with banner ads on the participating Axis of Comedy web series sites - Abigail’s Teen Diary, The Retributioners, Kyle Piccolo: Comic Shop Therapist and HungrymanTV’s Phistophicles.
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  Response: Kyle Piccolo Returns!

  by Echowood at Yes But Not Yes on Feb 21, 2009

  This is what the world needs right now. Forget the stimulus packages, the bailouts, the end to wars - if everyone had a little Kyle Piccolo in their lives, we'd all be living in a world not unlike the covers of Jehovah Witnesses brochures - with rainbows, gliding butterflies, and children playing with pandas. Kyle doesn't just dispense therapeutic advice through the medium of comics, he also gives you that sense of accomplishment and understanding similar to the "knowing is half the battle" segm
• 
  Response: WB’s Watchmen Sponsors FYI’s Axis of Comedy

  by Corey Kronengold at OnlineVideoWatch on Feb 21, 2009

  Good video content drives serious advertising revenue. In case you didn’t believe us, take Paul Kontonis’ word for it.
• 
  Response: ~ INNOVATORS & START-UPS ~

  by Wayne Karrfalt at Cynopsis on Feb 21, 2009

  NY-based web producer For Your Imagination announced a major marketing deal with Warner Bros. theatrical arm to promote the upcoming film adaption of the limited run comic The Watchmen.
• 
  Response: Kyle Piccolo watches the Watchmen

  by Glenn Hauman at ComicMix on Feb 21, 2009

  NY-based web producer For Your Imagination announced a major marketing deal with Warner Bros. theatrical arm to promote Watchmen. As part of the 6-figure deal FYI will integrate the movie into the storylines of a quartet of shows including Abigail's Teen Diary, The Retributionists, HungrymanTV's Phistophicles and the latest installment of Kyle Piccolo: Comic Shop Therapist.
• 
  Response: Watchmen Sweepstakes

  at MovieWeb on Feb 22, 2009
• 
  Response: Kyle Piccolo - Comic Shop Therapist

  by Aaron Albert at Aaron's Comic Blog on Feb 24, 2009

  When you go to your comic book shop, who’s behind the counter? Do you know them by name? Have you started conversations with them? Inevitably, the comic store owner, at the very least, becomes familiar with you. You may get a “Hey buddy!” Or if you’re lucky, they get to know you and call you by name, a friendship blossoms. They may even be a person to share your stories with, a confidant.
• 
  Response: For Your Imagination Integrates Axis of Comedy Web Series Crossovers in Warner Brothers Sponsored Watchmen Movie Promotion

  by Larry Kless at KlessBlog on Feb 24, 2009

  Through a sponsorship by Warner Brothers Theatrical for its upcoming “Watchmen", New York-based online media studio For Your Imagination has created a custom package of comedy and entertainment shows produced under FYI’s Axis of Comedyvideo network. Clever "Watchmen”-themed tie-ins and crossovers between four of their comedy web series through an integrated storyline defines their innovative approach to the promotional campaign which launched on February 18, 2009 and runs through March 6, 2009,
• 
  Response: Watchmen Movie Contest Update plus Helpful Hints

  at movieset on Feb 25, 2009

  Early Watchmen movie contest feedback suggests that the contest is tough! We agree - the answers are pretty obscure unless you are a super-fan of The Watchmen.
• 
  Response: Who Will Watch The Watchmen?

  by Gillian Reagan at New York Observer on Mar 4, 2009

  “You look at the ads for the Watchmen right now and it seems like superhero, high-action, comic-hero-type stuff,” said Paul Kontonis, co-founder and chief executive of the Manhattan-based Web production company For Your Imagination, which was hired by Warner Bros. agency MediaCom to create a series of original videos as part of the Watchmen viral marketing campaign. “If you’re not into capes and masks and all that kind of stuff, you might not be drawn to it. But there’s a lot deeper of a story l
• 
  Response: Real-Time YouTube Integrations Just for You

  by Michael Learmonth at AdAge on Mar 10, 2009

  For Warner Bros., Innovid is placing "Watchmen" posters and other promotions across series from web-video producer For Your Imagination, including "Kyle Piccolo -- Comic Shop Therapist," "The Retributioners" and "Abigail's X-Rated Teen Diary." The videos are syndicated across the web on sites such as YouTube.
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  Response: Marketers look beyond ads for new ways to use online video

  by Dianne Dilworth at DMNews on Mar 30, 2009

  As Google's YouTube and AOL and Yahoo videos gain popularity, brands are looking for ways to monetize online video. “Advertisers who used to get a lot of reach by buying spots on prime time TV are finding that they are reaching less of an audience, so they are looking for new opportunities, especially with younger audiences,” said Usha Srinivasan, VP of product marketing at Vobile, which helps advertisers identify user-generated content to ensure that ads are safe against the content.
• 
  Related: Media Morph: In-Video Product Placement

  by Michael Learmonth at AdAge on Mar 9, 2009

  For Warner Bros., Innovid is placing "Watchmen" posters and other promotions across series from web-video producer For Your Imagination, including "Kyle Piccolo -- Comic Shop Therapist," "The Retributioners" and "Abigail's X-Rated Teen Diary." The videos are syndicated across the web on sites such as YouTube.
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  Related: WEIRD OR WONDROUS? Zack Snyder's 'Watchmen' Clocks $55.6M Weekend; Jonas Brothers Concert Film Sinks -78%

  by Nikke Finke at Deadline Hollywood Daily on Mar 9, 2009

  Time was purchased on Lost, CSI, Law and Order, Criminal Minds, WWF Smackdown, NFC/AFC Playoffs, 24, The Mentalist, Fringe, The Office, 30 Rock, all the late night shows on every network, and on and on. Watchmen has also been everywhere online -- MySpace, Yahoo, Facebook, YouTube, IGN, Moviefone, NBC, For Your Imagination, Flizster, Hitifx, and Fandango.
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  Related: Watchmen Kyle Piccolo Content

  at MovieCityNews on Feb 21, 2009
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  Related: Watchmen Kyle Piccolo Content

  at Sharefire.com on Feb 21, 2009
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  Related: Watchmen Kyle Piccolo Contest

  at CountingDown.com on Feb 21, 2009
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  Related: Watchmen Kyle Piccolo Content

  at PopCultureMadness.com on Feb 21, 2009
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  Related: LatinoReview.com Watchmen Sweepstakes Landing Page

  at Latino Review on Feb 21, 2009
• 
  Related: Watchmen Contest

  at Batman-on-Film on Feb 22, 2009
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  Related: Contest: Win "Watchmen" Prize Pack (Watch Webisode To Win!)

  at starpluse.com on Feb 22, 2009