For Your ImaginationBranded Entertainment and Web Videohttp://www.foryourimagination.com/blog/2010-02-05T19:42:03ZSquarespaceOnline video advertising: A Manifestohttp://www.foryourimagination.com/blog/2010/2/5/online-video-advertising-a-manifesto.htmlFor Your Imagination2010-02-05T19:05:15Z2010-02-05T19:05:15Z

The facts show that the total audience for online video continues to increase. The latest report issued by Nielsen Online reports that 137.4 million Americans watched Web video in December. Youtube remains at the forefront of this trend; in December 2009, YouTube delivered more than 10 times as many video streams as any other site in the U.S. Reports show that on average Web video viewers are also watching longer clips.

These figures are bound to attract more and more advertisers to enter the world of online video for commercial purposes. Indeed, an estimation from eMarketer expects that by 2013, budget for online video advertising will increase by 6,7%.

 

Nevertheless, in the midst of this commercial shift, the question for many remains. How should we use online video? Although the Web is a unique space for interactive communication that elicits reaction and responses from viewers, online video advertisement is still based on the same concepts that have worked for television. The sector appears to be stuck in a model that resembles traditional marketing. According to Mike Shields of Media Week, “online video advertising can provide entertainment and information, but offers very little in the way of community interaction beyond outdated sharing and commenting features.”1

 

Brands should start using video as an interactive tool to talk with customers as well as to promote brands. It could allow an exchange, a mutually beneficial interaction that provides new ideas for advertisement, and develops future prospects in the online domain. Advertisement through online video must find a new way of breaking with the traditional model to become competitive and efficient.

  • 1Billy Linker, « Online Video: The Next Social Media Frontier? », www.onelinevideowatch.com, 10/04/2009.



]]>Social Media Week in New York Cityhttp://www.foryourimagination.com/blog/2010/1/27/social-media-week-in-new-york-city.htmlFor Your Imagination2010-01-27T20:10:34Z2010-01-27T20:10:34ZSimultaneously in multiple cities around the world, Social Media Week advances the use and understanding of social media in the corporate, public and non-profit sectors. Join expert panelists in the field of social media and viral communications on February 2 at 6:30 at For Your Imagination as they offer insights and guidance to what works and what doesn't in creating successful social media and viral campaigns. Hosted by Gordon Platt of Gotham Media and moderated by For Your Imagination co-founder Paul Kontonis, the discussion will be about social media tools, techniques and new ideas followed by a wine chaser. Seat are limited, please RSVP.

]]>MatchupCamp Returns to New York Cityhttp://www.foryourimagination.com/blog/2009/11/30/matchupcamp-returns-to-new-york-city.htmlFor Your Imagination2009-11-30T16:42:03Z2009-11-30T16:42:03ZMatchupCamp — the ideal matchmaking scene for for ideas, talent and startups - will be taking place at For Your Imagination Studios on December 8 in conjunction with nextNY Digital. MatchupCamp has the sole objective of bringing together people looking to start, expand, or join a startup in New York and the tri-state area.  If you want to get your hands dirty and build something new, this is the place. To help organize the camp, join the MatchupCamp NYC Google Group. If you are interested in attending register for free at http://matchupcamp.eventbrite.com.

]]>Disruption and Transformation of The Hollywood Producerhttp://www.foryourimagination.com/blog/2009/10/9/disruption-and-transformation-of-the-hollywood-producer.htmlFor Your Imagination2009-10-09T20:18:17Z2009-10-09T20:18:17Z Digital Hollywood will be the host for a panel discussing the reinvention of the strategy, the platforms and the revenue streams of the Hollywood 2.0 producer. Moderated by David Tochterman, President of Versatility Media and For Your Imagination Board Advisor, the Tuesday, October 20th panel features George H. Ruiz, Head of New Media and Senior Vice-President of Business Affairs for International Creative Management, Justine Bateman, founding partner, www.fm78.tv and former SAG board member, Paul Kontonis, CEO, For Your Imagination, Kim Evey, Producer, THE GUILD, Frank H. Nein, co-founder, SVP of Business Development & Marketing Communications, Lexicon Digital Communications, David Freeman, Managing Director, Matter, an Edelman Entertainment Company, Drew Massey, Founder & Chief Maniac, maniaTV and Amber J Lawson of Babelgum. For more information about Digital Hollywood in Santa Monica, California, click here.

]]>October 2009 BigScreen LittleScreenhttp://www.foryourimagination.com/blog/2009/10/9/october-2009-bigscreen-littlescreen.htmlFor Your Imagination2009-10-09T15:02:01Z2009-10-09T15:02:01ZFor Your Imagination is proud to present the  October 2009 showcase of web video productions at the BigScreen LittleScreen on October 14th at 6:30pm. In this installment, we will be featuring THE THIRD AGE, BROOKLYN IS FOR LOVERS, TV IN A FLASH, and OLD FRIENDS.  Created to help support and encourage the growth of the web TV community, we will screen some of the newest web series, discuss development, production, and overall business issues with the creators and the attendees. This meetup is brought to you by 10ton.tv and For Your Imagination. For more infomation and to RSVP visit www.meetup.com/bigscreenlittlescreen. 

]]>The Company We Keep at the NYTVFhttp://www.foryourimagination.com/blog/2009/9/24/the-company-we-keep-at-the-nytvf.htmlFor Your Imagination2009-09-24T16:29:21Z2009-09-24T16:29:21Z

Here we are on the sponsor wall at the New York Television Festival with Procter & Gamble Productions, E!, NATPE, ION Television, XBOX Live, and IFC. Excellent company!

]]>Video Ads Vs. Guerilla Syndicationhttp://www.foryourimagination.com/blog/2009/9/18/video-ads-vs-guerilla-syndication.htmlFor Your Imagination2009-09-18T19:08:44Z2009-09-18T19:08:44ZOMMA, the online marketing and media conference, will be hosting a panel about the video distirbution space entitled "Video Ads Vs. Guerilla Syndication" on Monday, September 21st at the New York Marriot Marquis. Online video ad units have creatively and technically broken new ground giving marketers amazing new ways to present their promotions. Which strategies are most effective - distribution, syndication, in-banner? Or is a combination of media buying and content syndication the magic bullet? The panel will be hosted by Alan Schulman of U.DIG >The Digital Innovations Group and features Brendan Gahan of Mekanism, Paul Kontonis of For Your Imagination, Ian Schafer of Deep Focus, Kevin Wassong of Minyanville Media and Brett Wilson of TubeMogul.

]]>NYTVF Digital Day 2009http://www.foryourimagination.com/blog/2009/9/16/nytvf-digital-day-2009.htmlFor Your Imagination2009-09-17T03:05:23Z2009-09-17T03:05:23ZNYTVF new york television festivalFor Your Imagination teams up with the New York Digital Community to announce the New York Television Festival Digital Day on Wednesday, September 23 of a FREE day of panels and a night of the best in Web Television!

Speakers include Ileana Douglas (“Easy to Assemble”), Douglas Sarine (“Ask a Ninja”), Miles Beckett and Greg Goodfried (“LonelyGirl15”), Joe Michaels and Niko Chauls (MSN) and Sean Tice (“Wallstrip”). Digital Day will feature the season 3 premiere of the Streamy award-winning “You Suck at Photoshop,” with creators Troy Hitch and Matt Bledsoe; a sneak peek at season 2 of “Easy to Assemble;” a special showing of “Channel 101: NY”; and a showcase of Streamy-nominated Web series including "All's Faire" and "Jake and Amir".

Digital after Dark refreshments courtesy of Stella Artois and Chipotle. NYTVF Digital Day is presented by MSN. For the full schedule visit http://www.nytvf.com/tixSYS/2009/progguide/Title/AZ/DIGIT/ALL/ALL/

In addition, friends of For Your Imagination are invited to attend our invitation-only development chats with Jordan Levin of Generate, Craig Parks of IFC.com and Reed Price of MSN starting at 11:30 AM on Wednesday the 23rd. To RSVP for these panels, please email Mary@nytvf.com and mention that you are with For Your Imagination.

]]>NYC Twestival is Back and Ready to Bowl You Awayhttp://www.foryourimagination.com/blog/2009/9/11/nyc-twestival-is-back-and-ready-to-bowl-you-away.htmlFor Your Imagination2009-09-11T19:54:39Z2009-09-11T19:54:39ZFor Your Imagination is proud to sponsor the Twestival Celebrity Bowling tournament this weekend at Brooklyn Bowl. Here's the original post from newyork.twestival.com...

It’s finally time for us to share with you the details of NYC Twestival Local and we could not be more excited!

Twestival, famous for harnessing the power of social media to bring people together for great causes, is hosting a star-studded event in New York City on Saturday, September 12, 2009, in association with Brooklyn Bowl and Flavorpill, and to benefit CampInteractive

 

CampInteractive is a local non-profit that empowers at-risk, inner-city youth through the inspiration of the outdoors and the creative power of technology. While NYC will be supporting these guys, cities across the globe will be hosting their own Twestivals to raise money for their local groups, too.

 

With stars in abundance, NYC Twestival “Celebrity Bowling” tournament will provide Twestival-goers with an opportunity to bowl with entertainments elite. In addition to purchasing a $20 ticket, attendees will also be invited to purchase special group packages that will score them and their friends a lane to bowl with a star.

 

For more information on the Celebrity Bowling Tournament click here.

 

100% of the money raised will go towards CampInteractive.

The night will also be packed with live performances featuring some of New York’s most exciting emerging artists, including Twestival favorite, Eclectic Method.

NYC Twestival will be followed by Flavorpill’s High Rollers After party, featuring electro-dance duo Glass Candy, DJ’s Justin Carter and Eamon Harkin, and Mike Simonetti. Twestival attendees receive complimentary access to the after party.

The event will be held at the newly opened Brooklyn Bowl entertainment complex in Williamsburg, Brooklyn. It offers 16 bowling lanes, a 600-capacity performance venue, and an in-house branch of the acclaimed Blue Ribbon Restaurant. We are also proud to share that Brooklyn Bowl is an eco-friendly space that features:

· 100 % wind powered electricity

· No bottles, no cans

· L.E.E.D Certifiication for sustainable green building and development practices

· Stage floor is 100% recycled truck tires

· And more!


PURCHASE YOUR TICKETS HERE.

Please check back here and follow @nyctwestival for future updates.
]]>BigScreen LittleScreen September "Back to School" Meetuphttp://www.foryourimagination.com/blog/2009/9/8/bigscreen-littlescreen-september-back-to-school-meetup.htmlFor Your Imagination2009-09-08T19:05:28Z2009-09-08T19:05:28ZJoin us for the September showcase of web video productions at the BigScreen LittleScreen Meetup on Thursday 9/10 at 6:30pm at For Your Imagination in New York City. Created to help support and encourage the growth of the web TV community, we will screen some of the newest web series, discuss development, production, and overall business issues with the creators and the attendees. A great array of producers will screen their latest web video works. Come hang with us as we sit on comfy couches, drink beer, and have good discussions about web video. See you there!

]]>Clickz: Exploring Brand Content Videohttp://www.foryourimagination.com/blog/2009/8/25/clickz-exploring-brand-content-video.htmlFor Your Imagination2009-08-25T14:00:08Z2009-08-25T14:00:08ZThe ClickZ Network is the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off. Clickz Expert Christine Beardsell address whether it better to target your Web shows and what's the best way to measure digital video success in her latest interview with For Your Imagination's CEO and co-founder Paul Kontonis in "Exploring Brand Content Video". The interview provides insight into For Your Imagination's proven branded entertainment methodology. Christine is the Vice President and Group Creative Director of Digitas's brand content group, The Third Act,  has an amazing ability to weave media, tech, and channel smarts to inform deep interactive experiences and you follow her on twitter.com/beardsell. Thanks Christine!

]]>Mediabistro Presents "Producing Online Entertainment Content"http://www.foryourimagination.com/blog/2009/8/18/mediabistro-presents-producing-online-entertainment-content.htmlFor Your Imagination2009-08-18T21:50:43Z2009-08-18T21:50:43Z Mediabistro provides opportunities to meet, share resources, become informed of job opportunities and interesting projects and news, improve career skills, and showcase creative work and on Wednesday, August 19, 2009, they will be presenting the "Producing Online Entertainment Content" panel and dicussion. Tribeca Cinemas, 54 Varick Street in New York City, will play host to the panel of experts moderated Manoush Zomorodi and featuring Heather Gold of the Heather Gold Show, Adam Eland of Bright Red Pixels, Colin Moore of IFC.com, Dina Kaplan of blip.tv, Diane de Cordova of NextNewNetworks and Paul Kontonis of For Your Imagination. This panel discussion will focus on the growing business of the digital studio, the tools you need to produce for new media, and how to develop programming to attract ad dollars and syndicate across media platforms. For more information and to register visit mediabistro.com.

 

]]>STP Brings Richard Petty's Crowning Achievement to Videohttp://www.foryourimagination.com/blog/2009/8/17/stp-brings-richard-pettys-crowning-achievement-to-video.htmlFor Your Imagination2009-08-17T19:22:22Z2009-08-17T19:22:22ZCrowning Achievement is a one-of-a-kind video series that gives fans a unique perspective on the King's storied career and historic 200th win. The series includes exclusive footage and interviews with the King. Experience Richard Pettys 25th anniversary celebration at Daytona and get behind the wheel with him as he takes a lap around the famous track brought to you by STP.

]]>The Unintentional Entrepreneurhttp://www.foryourimagination.com/blog/2009/8/12/the-unintentional-entrepreneur.htmlFor Your Imagination2009-08-12T15:02:29Z2009-08-12T15:02:29ZFounded by Outright and Network Solutions, The Unintentional Entrepreneur delivers much needed resources for business growth and success to small businesses, including an online resource of articles, trips and guides for new business owners. For Your Imagination will be host to the New York meeting on August 13th, register at http://ueny.eventbrite.com. We look forward to seeing you there!

]]>BigScreen LittleScreen Showcasehttp://www.foryourimagination.com/blog/2009/7/9/bigscreen-littlescreen-showcase.htmlFor Your Imagination2009-07-09T17:30:04Z2009-07-09T17:30:04ZJoin us for the July showcase of web video productions at the BigScreen LittleScreen Meetup tonight in For Your Imagination. Created to help support and encourage the growth of the web TV community, we will screen some of the newest web series, discuss development, production, and overall business issues with the creators and the attendees. Featured screeners tonight include Adam Quirk, Nathan Thompson, Tommy Walsh, Bradley Glenn, Jeremy Redleaf, John Lord and Thom Woodley. Come hang with us as we sit on comfy couches, drink beer, and have good discussions about web video. Click here to RSVP.

]]>